CMO | AI & Marketing Technology Leader | Sustainability & Innovation Advocate Throughout her career, Laura de la Fuente has served as Director of Consulting, CEO, and Chief Marketing Officer (CMO) in high-impact technology and creative companies. Her professional journey combines strategy, entrepreneurship, and applied innovation, positioning her as an international reference in marketing technology, artificial intelligence, and the green transition. Her career began in the field of creativity and applied technology. She was part of The Fact, the first digital production company in Spain, where she led the development of projects that merged storytelling, data, and immersive experiences. Among her most notable campaigns are the augmented reality app for Spain’s National Lottery, Ballantine’s “Plan B” (an interactive experience integrating social media and technology), and Coca-Cola’s TweetMachine, a digital activation that earned awards at El Sol and El Ojo de Iberoamérica. These projects positioned Laura as one of the pioneers in the convergence of communication, creativity, and technology, earning recognition at Cannes Lions, where she was later invited as a speaker to discuss the future of data-driven creativity and AI-powered storytelling. At the age of 29, Laura was appointed CEO of Hello Alazraki, the Mexican branch of today’s MIO Group, where she led the group’s expansion and digital transformation strategy. From Mexico City, she managed regional projects for global brands, establishing herself as a CEO Under 30 and one of the most influential young leaders in the Ibero-American creative and technology ecosystem. Later, she joined Snippet as partner and director, driving its positioning as one of the most innovative AI startups in content personalization.Snippet developed artificial intelligence–based video and content personalization technology, adapting creativity and messaging to each user in real time. Under her leadership, the company received the Cinco Días Award for Business Innovation as the “Most Innovative Start-up,” and was selected for the ScaleUp Program by Wayra, Endeavor, and Bankinter for its high potential in international growth and technological disruption. In 2022, following her keynote on creativity, data, and artificial intelligence at Cannes Lions, Laura was awarded the Keys to the City of Guayaquil in recognition of her impact on the Latin American tech and creative industries. Today, Laura de la Fuente is the Chief Marketing Officer (CMO) of Xcalibur Smart Mapping, a global leader in airborne geoscience, natural resource mapping, and responsible exploration, leveraging machine learning, data analytics, and Earth Intelligence to enable sustainable decision-making. From this position, she has participated in major international communication and energy transition forums, contributing to discussions on critical minerals traceability, responsible data use, and corporate narrative design aligned with the European Critical Raw Materials Act (CRMA). In 2025, she participated as a speaker at the ICEX Forum 2025, addressing the link between geopolitics, the green transition, and technological innovation, and also took part in the World Economic Forum (Davos 2025), where she highlighted the role of marketing, data, and artificial intelligence in driving global cooperation toward a low-carbon economy and presented her acclaimed series “Building Trust.” Throughout her career, Laura has created more than ten international brands and developed two registered patents related to AI-driven content personalization systems and digital experience engineering. Her vision integrates creativity, strategic thinking, and applied technology, proving that modern leadership requires both humanistic insight and technical mastery.